As anyone who has bought or sold a home in New York City knows, this real estate market is incredibly complex. Not only can apartments list and sell within a matter of days, but neighborhoods and buildings have their own unique qualities, price points, and personalities, all of which can change by walking one block – or building – in any direction.
To help navigate these nuances, today, we are excited to introduce the StreetEasy Neighborhood Experts program, a new advertising program for real estate agents that will help home shoppers and sellers quickly connect with real estate agents who have proven experience buying and selling in a particular neighborhood, or group of neighborhoods. The program will officially launch on StreetEasy in early December.
How does it work?
At launch, Neighborhood Experts will be available for nearly 300 neighborhoods across all five boroughs. To become a Neighborhood Expert, an agent must have at least two buy- or sell-side transactions in the last three years within the neighborhood of interest (verified by StreetEasy). Agents who qualify will appear in a new contact box across various building pages within the neighborhood they’re advertising in. The contact box will also display the volume of deals or listings they have in a neighborhood.
With Neighborhood Experts, StreetEasy users will be one click away from connecting with agents who have verified buying or selling experience in the neighborhood of their interest. For agents, you’re now able to further build a personal brand on StreetEasy and target your marketing efforts to reach prospective buyers and sellers whose needs match your areas of expertise. It’s a win-win.
For those familiar, this program is an extension of StreetEasy’s Building Experts program, which launched earlier this year and highlights agent’s experience in a specific building rather than across an entire neighborhood.
Are you an agent interested in becoming a Neighborhood Expert? Want more information?
There are a couple of options to find out more about the program: