"Brokers used to be information brokers, and we were really in the business of selling information," says Victor Alia, a New York-based broker for Douglas Elliman who focuses on luxury property. "What changed recently is that all the information is at people’s fingerprints. Now it’s a service industry, and social media is really helping us serve our client better."
It’s no surprise the high-stakes world of real estate would latch onto any new medium or technology to sell property. From social media to virtual reality, it’s all about closing the deal. Two of the platforms of the moment, Facebook Live and Snapchat, may not be truly revolutionary for the real estate world—photo and even live video or video ch... Read More