Why Instagram Stories means more for real estate than you think

August 15, 2016 | by Chelsea Peitz
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Key Takeaways Now that Instagram offers ephemeral messaging also called “Stories,” but with an easier-to-navigate format and way more users, what does it mean for Snapchat? The best part about trying new things is the feedback the experience gives you. Shift happens. The real estate industry knows a thing or two about change, for better or for worse. Access to data and property information is as easy as pulling out my iPhone. It seems like every week we hear about a new app, platform or social network that’s “indispensable” for leveling up lead generation or building brand awareness — all the while creating a digital dizziness that can make your head spin. During Inman Connect San Francisco last week, so... Read More

Facebook Live and Snapchat, New Tools for Tech-Savvy Real Estate Agents

August 2, 2016 | by Patrick Sisson
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"Brokers used to be information brokers, and we were really in the business of selling information," says Victor Alia, a New York-based broker for Douglas Elliman who focuses on luxury property. "What changed recently is that all the information is at people’s fingerprints. Now it’s a service industry, and social media is really helping us serve our client better." It’s no surprise the high-stakes world of real estate would latch onto any new medium or technology to sell property. From social media to virtual reality, it’s all about closing the deal. Two of the platforms of the moment, Facebook Live and Snapchat, may not be truly revolutionary for the real estate world—photo and even live video or video ch... Read More

Pokémon Go is everywhere — is there a real estate angle?

July 18, 2016 | by Marian McPherson
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Key Takeaways The late '90s and early 2000s Japanese anime cartoon Pokémon has resurfaced with the augmented reality game Pokémon Go. Pokémon Go brings the world of Pokémon to life, and allows players to catch elusive Pokémon everywhere — in their house, their backyard, or even in public places such as their neighborhood, local parks and stores. Pokémon Go might work its way into real estate listings, with sellers boasting about the number of Pokémon training gyms and PokéStops in their neighborhood. Some agents have already begun using the game to draw in potential buyers at open houses. Real estate listing descriptions can be a fascinating reflection of regional character an... Read More